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Aging populations, infection prevention and prevalence of chronic diseases are driving growth
August 2, 2022
By: Tara Olivo
Associate Editor at Nonwovens Industry
Nonwovens continue to be favored in the healthcare industry as the substrates routinely outperform textile products in comfort, barrier properties and resistance to contamination. Nonwovens also demonstrate reduced cost to use in highly cost-sensitive healthcare environments. The value of nonwovens was certainly witnessed as the coronavirus pandemic took hold of the world in 2020, and demand for these materials and personal protective equipment (PPE) skyrocketed. Although demand has fallen since the pandemic-induced spikes of 2020, industry experts expect inventories of medical nonwovens and PPE to be elevated compared to pre-pandemic levels. Looking ahead, some of the main growth drivers for the medical nonwovens market will be increasing aging populations around the globe, infection prevention and prevalence of chronic disease. The total market value for the global medical nonwoven market in 2022 is projected at $1.43 billion, up from $1.27 billion in 2019, according to market researcher Smithers. Its latest report, The Future of Global Nonwovens to 2027, forecasts future growth – by value – at 3.7% CAGR for 2022-2027, which will push world market value to $1.72 billion in 2027. Medical nonwovens are used to produce surgical gowns, drapes, table covers, scrub suits, isolation gowns, surgical caps, shoe covers, bedding, sterilization wrap and wound care products, among other applications. Surgical drapes and gowns are the largest segments for nonwovens in medical, and these account for more than 50% of nonwoven tons consumed historically, although this did drop in 2020, according to Phil Mango, nonwovens consultant, Smithers. “As the global population ages and life expectancy increases, there is no reason to expect a reduction in surgical procedures; in fact, a 5-7% increase per year in such procedures through 2027 is projected,” he says. “And as universal healthcare becomes more of a global reality, expect even more procedures (if less severe or extended).” Mango says Covid-19 made the case for regional strategic reserves of critical medical products as well as increased inventory levels of these products. “The increasing frequency of global health issues suggests medical nonwoven end-uses will continue to grow.” Additionally, face masks were and are a small, though visible, end use, he adds, but will most likely not be a determinant in the long-term growth of this market. For now, Smithers projects supply and demand for medical nonwovens to fluctuate short term, as oversupply in some segments, like personal protective equipment (PPE), goes through a “correction” period where inventory and excess production capacity coupled with reduced Covid needs result in overcapacity in the 2022-24 period. “We project this will be followed by a return to near historical growth and demand with demand and growth slightly elevated as consumers/institutions will likely use more medical and PPE products and certainly maintain a higher inventory than pre-Covid,” he says. Brad Kalil, director of Market Intelligence & Economic Insights at INDA, the association of the nonwoven fabrics industry, says that the overall demand for medical nonwovens hasn’t necessarily changed recently because there are offsetting factors driving and lessening demand. “Pushing demand up is a generally aging population, and now people are living longer, so that impacts the healthcare,” he says. “There is also a higher propensity of chronic diseases in the U.S.—heart disease, stroke, cancer, respiratory issues, diabetes, obesity—so those are also pushing up the demand. Increasing awareness and focus on reducing HAIs is also increasing demand.” On the flip side, there’s been a continuing trend of less invasive surgeries that are either outpatient or exploratory. In these situations, surgical packs will be specific to the particular procedures and will require less nonwovens. The same goes for robotic surgeries. “This continuing trend of less invasive, outpatient and robotic surgeries is restraining growth,” he adds. In 2021, Hartmann, a European manufacturer of infection management, incontinence and wound care solutions, witnessed negative growth for personal protective equipment following the peaks in 2020. But, according to a company representative, there is a market assumption of further growth driven by higher sensitiveness in hygiene measures. From Cardinal Health’s point of view, demand for PPE is still high, but many customers stocked up during 2021 as product became available. “Some states have a minimum requirement for days of inventory on hand specific to pandemic storage,” explains Rosie Squeo, RN, BSN, MA, senior clinical consultant in Business & Clinical Optimization at Cardinal Health. “The demand truly varies from health care facility to health care facility and product by product. For example, while a customer’s pandemic storage may have six to 12 months of inventory on hand, they might need to replenish a different size each month.” Throughout the pandemic, Medline, another manufacturer and distributer of nonwoven PPE, including gowns and face masks, remained focused on implementing new ideas to combat the national shortage of medical supplies, including expanding its North American manufacturing capabilities, says Mark Chua, vice president of Medline’s Preventive Care Division. For example, Medline produces 200 million-plus face masks annually at its Lithia Springs, GA, plant. This manufacturing expansion is part of Medline’s Healthcare Resilience Initiative and continued supply chain investments amidst times of continued shortages. Since 2018, the company has invested $2 billion in its distribution centers, manufacturing capabilities and IT upgrades to further its commitment to delivering superior customer service, with an additional $400 million planned for 2022. “Medline believes a robust supply chain includes both nonwovens and finished goods from near-shore and off-shore, so we appreciate the nonwoven industry’s continued investment in technology and geography,” Chua says. “We are continuing to vet new innovations and technologies that will allow our nonwovens to become more efficient, comfortable, protective, and sustainable for the modern healthcare provider.”
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